In 2025, Apple continued its rapid product update cycle, releasing over 16 new hardware products throughout the year, covering multiple product lines including iPhone, iPad, Mac, Apple Watch, AirPods, and Vision Pro.
Below is a comprehensive overview of Apple's new product releases this year.
The 2025 product launches began in February. Apple introduced the iPhone 16e, a replacement for the iPhone SE, becoming the new entry-level model.
It features a 6.1-inch OLED display, Face ID support, an A18 chip, and Apple Intelligence support, with a starting price of RMB 4499.
In March, Apple updated several product lines.
The MacBook Air (13-inch and 15-inch) was upgraded to the M4 chip, a new sky blue color option was added, and the starting price dropped to RMB 7999.
The Mac Studio received an unconventional update, offering an M4 Max chip configuration, while the high-end models surprisingly adopted the M3 Ultra chip.
Meanwhile, the base iPad was updated to the A16 chip and its storage capacity doubled to 128GB, but it lacks Apple Intelligence support due to its 6GB of RAM. The iPad Air was upgraded to the M3 chip and features a redesigned Magic Keyboard.
At its annual launch event in September, Apple unveiled numerous major products.
The iPhone lineup received a significant update: the standard iPhone 17 introduced ProMotion adaptive refresh rate, Always-on Display, and longer battery life for the first time in a benchmark flagship model, starting at RMB 5999.
The new iPhone Air, at 5.6mm thick, is the thinnest iPhone ever, featuring a titanium frame, and starting at RMB 7999.
The high-end iPhone 17 Pro and Pro Max models are powered by the A19 Pro chip, feature a new rear camera strip design, and an improved thermal system.
The Pro Max model also offers a 2TB storage option for the first time.
In wearables, the Apple Watch SE 3, starting at $1999, offers a larger display and an always-on watch face.
The Apple Watch Series 11 adds 5G connectivity and high blood pressure monitoring.
The flagship Apple Watch Ultra 3 boasts up to 42 hours of battery life under normal use and supports 5G and satellite connectivity.
In addition, the AirPods Pro 3 was released, featuring a heart rate sensor integrated into the earbuds for the first time and offering enhanced active noise cancellation, priced at RMB 1899.
In October, Apple upgraded the chips for its professional-grade devices.
The Vision Pro headset was updated to the M5 chip, offering improved performance and support for a 120Hz refresh rate, starting at RMB 29999.
The iPad Pro (11-inch and 13-inch) also received an upgrade to the M5 chip, significantly improving AI performance.
Furthermore, Apple released a new 14-inch MacBook Pro powered by the M5 chip, starting at RMB 12999.
